Bulgarian Alcohol Producer Fined for Unfair Competition
Bulgaria’s Commission for Unfair Competition has fined a Sofia-based alcohol producer Sis Industries with EUR 613,079 (USD 891,477) for producing and advertising a drink Ouzaki Zorbas, which is confusingly similar to Greece’s most popular drink ouzo.
The company that developed the advertising strategy for the product has also been fined with EUR 30,873 (USD 44,951).
The Commission has ruled that the elements of the Greek culture portrayed in the ads and on the drink’s label could easily mislead the consumers into believing that the Bulgarian-made drink is a variation of Greece’s ouzo.
For more information, please contact Jelena Jankovic at our Balkan Regional Office.
Source: The Sofia Echo
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