Corporate Social Responsibility
We strive to positively impact the global and local community in which we work and live by assisting emerging businesses, providing services on a pro-bono basis to those in need, raising awareness about intellectual property protection, supporting charities, and participating in volunteer work as active members of several trade organizations.
Pro Bono & Volunteering
Lawyers in all PETOŠEVIĆ offices do pro bono work that is meaningful and supports those in need – charities, NGOs and small, emerging ventures. In 2019, we provided complimentary IP advice and services to Share Square, one of the first co-working spaces in Serbia. Our lawyers hold lectures and assist creative hubs and startup accelerators in developing support programs for young entrepreneurs, innovators and creators. Email us at email@example.com if you would like to organize a workshop on protecting and managing IP assets.
In 2020, PETOŠEVIĆ Kazakhstan and Astana Hub, which offers business development programs to companies and startups in the field of information technology, signed a one-year cooperation agreement, under which PETOŠEVIĆ Kazakhstan will support tech startups by providing intellectual property information and advice through consultations, presentations and various educational events. Astana Hub was created in November 2018 as part of the Digital Kazakhstan state program, which is to be implemented in the period 2018-2022 and which aims to contribute to the digital modernization of the country.
Lawyers in all our offices participate in volunteer work as active members of several trade organizations, including the International Trademark Association (INTA), American Intellectual Property Law Association (AIPLA), the European Patent Institute (EPI) and MARQUES the Association of European Trade Mark Owners. For years, at each INTA annual meeting, PETOŠEVIĆ Executive Chairman and CEO Slobodan Petošević has presented a lecture on trademark law in Eastern Europe and former USSR as part of the INTA’s Academic Course on International Trademark Law.
IP Education & Awareness
PETOŠEVIĆ representatives regularly present at educational seminars for local customs officials and market inspectors. They share useful information, examples and tips on how to recognize counterfeit products to help the authorities in their fight against counterfeit goods.
Our IP professionals have also taken an active role in raising awareness and increasing knowledge of IP among university and high school students. In November 2017, our Slovenia office lawyers spoke to high school students of the Žiga Zois Slovenian high school from Trieste, Italy about the basics of intellectual property law and the role of IP firms. In July 2017, at the Faculty of Law of the University of Bucharest, PETOŠEVIĆ Romania Head of Office Aura Campeanu held a presentation on the basics of trademark law to a group of students from various countries attending the Network for International Law Students (NILS) Summer School.
Donations & Social Welfare Activities
We support several charities and fund-raising activities each year. For years, PETOŠEVIĆ Serbia has made regular donations to two local humanitarian organizations that help children in need – Radost Deci (Joy for Children) and Prijatelj u nevolji (Friend in Need). PETOŠEVIĆ Serbia has also donated to the National Association of Parents of Children with Cancer (NURDOR), a nonprofit organization for supporting children with cancer and their families.
Diversity & Inclusion
Having 130+ people in 16 offices spread across Eastern Europe and the Russian-speaking region contributes to high diversity in terms of cultural and educational backgrounds, languages, nationalities, and religions. PETOŠEVIĆ is an equal opportunity employer, open and respectful to people of all orientations, cultural, ethnic and racial backgrounds.
Over the last three decades we created many jobs and helped young people develop their careers in IP in some of the poorest regions of Europe, thus helping reduce youth unemployment which is significantly high in this part of the world.
Women represent more than 70 percent of our workforce and occupy 50 percent of senior, managerial roles in our firm. Nine out of our 16 offices are headed by female lawyers.
Having in mind the state of the environment and Earth’s limited natural resources, we try to minimize our impact by reducing the use of paper and implementing environmentally friendly practices among our employees.
For over 10 years we have been going paperless through our internal website, a central place for producing, sharing, updating and consuming information. Through our internal website, we publish and update a large number of changing documents, as well as company policies, directories, fee schedules, laws, etc.
We have also developed, over the course of 15 years, a single customized database with digitized clients’ archives. All our employees log into the central database via the Internet from wherever they are.
We have also introduced electronic holiday cards for clients and the use of electronic billing to accomplish our goal of becoming a paper free company.
We support artists by buying their artwork and by collaborating with them on our creative projects including electronic holiday cards, client gifts, website photography, web design projects and company video presentations.