Slobodan Petošević

  • Group Executive Chairman and CEO
  • Acting Head of Office - Brussels

Slobodan Petošević is PETOŠEVIĆ Group founder, Chairman and CEO. He has been leading the firm with great success for over 25 years, providing guidance and direction to the senior management team and devising strategies to improve client service.

With more than 30 years of experience in IP, Slobodan has built a successful network of boutique, full-service IP firms throughout Eastern Europe and the former Soviet Union and has significantly contributed to the growth and development of the IP profession in the region.

Slobodan’s practice ranges through all areas of IP and currently concentrates on contentious and negotiating strategies, brand development and enforcement of IP rights. He has successfully represented both regional and multinational clients across all industries throughout his career.

As a specialist for the Balkan and former USSR countries, he was hired as an IP expert to work on several international projects, the objective of which was to improve IP rights protection in the region, notably in Albania, Bosnia and Herzegovina, Romania and Serbia.

He is an active member of most influential and relevant IP organizations in the world and has represented PETOŠEVIĆ at numerous conferences and events. He occasionally publishes articles and lectures on the subject of IP.


  • Attorney at Law, Serbia Bar Association (1991-2014)
  • Brussels Bar Association, B-list (1993-1997)


Native Serbian (similar to Bosnian, Croatian, Macedonian, Montenegrin and Slovenian), fluent English, French, proficient in German, working knowledge of Russian


  • Faculty of Law, University of Belgrade, Serbia, LLB, 1989
  • King's College, University of London, Postgraduate Diploma in UK, EU and US Copyright Law, London, UK, 2000-2003, 2009-2011
  • Birch, Stewart, Kolasch & Birch, Virginia, USA; Certificate following a course on Intellectual Property Protection in the USA, 1990


  • “IP Rights and Social Networks,” ASIPI Panel on Challenges of IP Protection on Social Networks, Cuba, March 19, 2013
  • "Trademarks in Southeast Europe – What does the future hold?", PETOŠEVIĆ Webinar on Effect of EU Enlargement on Trademark Practice in Southeast Europe, BrightTALK, July 25, 2012
  • “Estimating the Value of IP in Litigation”, UNECE Training for Judges in Macedonia, Academy for Judges and Prosecutors, Skopje, Macedonia, September 25, 2012
  • "Enforcement Strategy in the Balkans", PETOŠEVIĆ Webinar on Enforcement Strategy in Eastern Europe, BrightTALK, December 1, 2010
  • "The Changing Landscape of Patents in Eastern Europe," New York State Bar Association (NYSBA), IP Section Annual Meeting, New York, NY, January 27, 2009


  • “EU-Ukraine IPR Dialogue Addresses Main Issues”. IPFrontline. (November 20, 2015)

  • “The Patent Landscape in Eastern Europe”. The Patent Lawyer. CTC Legal Media. (September/October 2012)

  • Co-author “Exhaustion of IP Rights Provisions in the European Union and EU Candidate Countries” report — INTA European Legislative Analysis Sub-Committee, 2002

  • Co-author “Bad Faith Provisions in the European Union and EU Candidate Countries” report — INTA European Analysis Sub-Committee, 2001 — 2002

  • Co-author “Trade Mark Recordal Provisions in the European Union and EU Candidate Countries” report — INTA European Legislative Analysis Sub-Committee, 2001 — 2002

  • Analysis of the IP rights situation and strategy in Central, Eastern Europe and the Former USSR (data on 27 countries), published in multiple IP publications, 2001

  • Numerous articles concerning protection of intellectual property in publications such as Trademark World, Patent World, INTA Bulletin, World Intellectual Property Report


  • EPI's Professional Conduct Committee, 2017–2020 (Working Group on Revision of EPI's Code of Conduct; Advisory Group for EPI President in Disciplinary Matters)
  • INTA Copyright Committee (Vice-Chair of the INTA Copyright Policy Subcommittee), 2018-2019
  • INTA Eastern Europe and Central Asia Subcommittee of the Anti-counterfeiting Committee, 2016-2017
  • INTA Eastern Europe and Central Asia Subcommittee of the Anti-counterfeiting Committee, 2014-2015
  • INTA Trade Names Subcommittee of the Enforcement Committee, 2012-2013
  • INTA Legislation & Regulation Committee, 2010-2011


  • EPI (Board member 2012-2017)
  • INTA
  • LES
  • PTMG

Professional Activities

  • Contributed to EUIPO-commissioned report "The Baseline of Trade Secrets Litigation in the EU", 2018
  • Co-chair of INTA’s 139th Annual Meeting in Barcelona, Spain, May 20-24, 2017
  • Regular Lecturer at INTA's "Course on International Trademark Law and Practice; Former USSR States and Eastern Europe". INTA Annual Meeting, 2009 - Present
  • Full Member of the EPI Council, 2011-2017
  • Lecturer at IP workshops, EU-funded project "Capacity Building of the Institute for IP through the Establishment of Information-Educational Centers", Consortium led by HD European Consulting Group, Bosnia and Herzegovina, February 2015
  • Regional Editor for "Trade Dress International Practice and Procedures". Global Trademark Research. INTA.
  • Close monitoring of developing intellectual property legislation in the Balkans and the former USSR, various INTA projects, 1985 - present
  • Legislation analysis for Hungary, Slovenia, Slovakia, and Poland, 2001 – 2002, INTA.
  • Legislation analysis for Poland, Russia, Hungary, Ukraine, Romania, Slovenia, Croatia, Czech Republic, Slovakia and Bulgaria relevant to enforcement of intellectual property rights - INTA Anti-Counterfeiting and Enforcement Committee, 1997-2000
  • Analysis of Yugoslavian intellectual property laws for the Federal Intellectual Property Office in Belgrade, Serbia, 1995
  • Member of the INTA's CPR Panel of Neutrals for Alternative Dispute Resolution, 2010-2015
Browse all members of PETOŠEVIĆ team or just Luxembourg Office



  • The firm’s illustrious founder Slobodan Petošević has been overseeing its operations for more than 25 years now; he is a venerated member of the IP community and an inspiration for up-and-coming practitioners. WTR 1000, 2019

  • Executive chairman and IP maven Slobodan Petošević has a ton of experience under his belt. He straddles the contentious/non-contentious divide with flair. WTR 1000, 2018

  • Slobodan Petošević specialises in the harmonisation of national and EU IP legislation; he has an intimate understanding of the legal complexities of the Western Balkans. WTR 1000, 2017

  • PETOŠEVIĆ offers a comprehensive package of contentious and non-contentious services to major names operating across the Balkans. The burgeoning team has enjoyed a series of decisive courtroom victories of late; it cracked down on infringements and the wholesale distribution of counterfeit goods. Away from the front lines, the group has also been busy with prosecution mandates. Luxembourg-based Slobodan Petošević lends inimitable wisdom to the team. WTR 1000, 2016

  • Slobodan Petošević is an eminent market figure, best known for handling cross-border cases. His practice covers patent and IP rights, and he is based in the Luxembourg office. Chambers Europe 2015

  • Slobodan Petošević is a leading market figure and he frequently handles complex cross-border cases. Chambers Europe 2014

  • The esteemed Slobodan Petosevic has been on the frontline of trademark developments for over 25 years. WTR 1000 Rankings 2014