Jasna Jusić

  • Senior Associate
  • Attorney at Law *

With over 15 years of experience in intellectual property, Jasna advises clients on all aspects of IP law. She handles contentious and non-contentious patent, trademark, industrial design and copyright matters, as well as domain name issues. Jasna represents clients from a variety of industries in trademark-related litigation before the Commercial Court of Montenegro in Podgorica. Recently, she successfully represented a well-known luxury apparel manufacturer in several trademark infringement and anti-counterfeiting cases. Jasna also regularly contributes chapters and articles on Montenegrin IP law to various international IP publications.

Prior to joining PETOŠEVIĆ in 2007, Jasna worked on the USAID-funded Montenegro Competitiveness Project, where she was responsible for public outreach.

* Contractor

Practice Areas


  • Attorney at Law, Montenegro Bar Association, 2013


Native Montenegrin (similar to Bosnian, Croatian, Macedonian, Serbian and Slovenian), fluent English, proficient French


  • Faculty of Law, University of Montenegro, Podgorica, Montenegro, LLB, 2007


  • "Montenegro Update", PETOŠEVIĆ Webinar "Brand Protection and Enforcement in the Western Balkans", Zoom, June 15, 2021
  • "Protecting IP on the Internet in Montenegro", PETOŠEVIĆ Webinar "Internet and Social Media - IP Protection in Southeastern Europe", BrightTALK, March 31, 2015
  • "Anti-Counterfeiting Practice in Montenegro", EU-funded Twinning Light Project on the Enforcement of Intellectual Property Rights in Montenegro, October 30 and November 26, 2014
  • "IP Rights in Montenegro – What You Need to Know", PETOŠEVIĆ Webinar on Enforcement Strategy in Eastern Europe, BrightTALK, December 1, 2010


  • “Montenegro Chapter”. Manual for the Handling of Applications for Patents, Designs and Trademarks throughout the World. Kluwer Law International. (2013; 2016; 2017; 2019)

  • Contributor for Montenegro to the online “INTA Country Guides”. International Trademark Association. (since 2014)

  • Contributor for Montenegro to the online “Practitioner’s Guide to the Madrid Agreement and the Madrid Protocol”. International Trademark Association. (since 2013)

  • Montenegro IP report: A Decade After”. CEE Legal Matters. CEE Legal Matters. (June, 2016)

  • “Montenegro Adopts New Patent Law”. World Intellectual Property Report. Vol. 29. No. 9. Bloomberg BNA. (September, 2015)

  • “Montenegro: Trademark Law Soon Amended”. Country Index SMD. S.M.D. Markeur. (April 1, 2014)

  • Contributor for Montenegro on Patents and Utility Models. Rubicon Personal IP®. Rubicon Publishers B.V. (April, 2013)

  • Contributor for Montenegro to the “International Copyright Law Survey”. Mincov Law Corporation. Mincov Law Corporation. (March, 2013)

  • “Russia’s Presence in Montenegro: What it Means for Trademark Owners”. www.mondaq.com. Mondaq. (September 26, 2012)

  • “Montenegro case summaries”. The Trademark Reporter Vol. 102 No.2. International Trademark Association. (March-April, 2012)

  • “Montenegro”. Trademark Practice & Forms. Oxford University Press, Inc. (March, 2011)

  • “New Design Law Gives 12-Month Deadline to Owners”. World Trademark Review Daily. IP Media Group (February 7, 2011)

  • “New Trademark Law Gives Trademark Owners 12-Month Deadline”. INTA Bulletin. International Trademark Association (INTA) (January 15, 2011)

  • Contributor for Montenegro to the online “Country Survey”. Country Index. S.M.D. Markeur. (April, 2010)

  • Co-author of “Border Measures in Montenegro and Kosovo”. Trademark World Magazine. (May 2008)


  • International Trademark Association Committee Member, Emerging Issues Committee (Vice-Chair of the Country Marks Subcommittee), 2018 – 2019 Term
  • International Trademark Association Committee Member, Emerging Issues Committee, 2012 – 2013 Term


  • INTA

Professional Activities

  • Moderator at INTA Roundtable “Trademark Use – Important Aspects” in Podgorica, Montenegro on November 4, 2014
  • Vice-Chair of the Country Marks Subcommittee of INTA's Emerging Issues Committee, 2018-2019


  • Jasna Jusić is the Montenegro office director, focusing on trade mark portfolios and domain name issues. She is also prominent in anti-counterfeiting work with national customs authorities, and in other trade mark-related litigation. Chambers Europe 2015

  • Jasna Jusic is the firm’s leading figure in Podgorica for all IP matters. She provides in-depth experience of the local IP market to a wide range of prominent international clients. Chambers Europe 2014

  • Podgorica-based Jasna Jusić is the firm’s main figure in IP. She acts mainly on cases involving trade marks, and maintains a close relationship with the firm’s international client base. Chambers Europe 2013

  • Jasna Jusić is the director of the firm’s Montenegro office and a “fast-acting, commercially strong lawyer.” Chambers Europe 2011