Ivan Matić

  • Senior Associate *

Ivan works with the Serbian customs, police and market inspectorate authorities on the surveillance, seizure and destruction of counterfeit goods. He also handles clearance, maintenance and enforcement issues for international trademark portfolios in various jurisdictions in Eastern Europe for clients from various industries, including consumer goods, footwear, apparel, beauty, and luxury. Ivan regularly holds presentations on behalf of his clients at training seminars aimed at educating local customs, market inspectorate and police officials on how to recognize counterfeit products.

Prior to joining PETOŠEVIĆ in April 2010, Ivan worked as a customs inspector in the Intellectual Property Protection Department of the Enforcement Sector in the Serbian Customs administration.

* Contractor

Practice Areas


Native Serbian (similar to Bosnian, Croatian, Macedonian, Montenegrin and Slovenian), fluent English, basic French


  • School for Officers in Reserve, Military Academy, Sub-lieutenant in Reserve, Belgrade, Serbia, 2004
  • Faculty of Law, University of Belgrade, Serbia, LLB, 2003


  • "Key Developments in the Customs Practice of Serbia", PETOŠEVIĆ Webinar on Customs Enforcement in Southeast Europe, BrightTALK, March 14, 2013


  • “New Legislation on Customs Measures Enters into Effect in Serbia”. World Intellectual Property Report. Vol. 29. No. 11. Bloomberg BNA. (November, 2015)


  • INTA Bulletin Committee, 2018-2019 Term; Co-Chair of the European Subcommittee of the INTA Bulletin Committee, 2020-2021 Term
  • INTA Government Officials Training Committee, 2016-2017 Term


  • INTA

Professional Activities

  • INTA Europe Roundtable Project Team for the 2018-2019 Term
  • INTA Europe Roundtable Project Team for the 2016-2017 Term
  • INTA Europe Roundtable Project Team for the 2014-2015 Term


  • PETOŠEVIĆ’s key strengths are acting for multinational corporations in contentious and non-contentious IP matters, patent and trade mark prosecution and enforcement, and customs enforcement. The names to note are Mihajlo Zatezalo, Predrag Anokić, attorney at law Mirjana Živković and senior associate Ivan Matić. Legal 500, 2019

  • PETOŠEVIĆ is highly rated for the prosecution and enforcement of patents and trade marks, and customs enforcement. Former Serbia office director Mihajlo Zatezalo became regional manager (Western Balkans), while attorney-at-law Mirjana Živković was made Serbia office head. Ivan Matić is a highly regarded senior associate. Legal 500, 2018

  • PETOŠEVIĆ ‘always meets clients’ expectations’ and is ‘excellent’ at managing its resources. Practice head Mihajlo Zatezalo, together with Ivan Matić, advised a global sports brand on design rights infringement, which resulted in the destruction of fake goods. Legal 500, 2017