George Irimescu

  • Associate
  • Trademark and Design Attorney
  • European Trademark and Design Attorney
  • Q&A

    • George’s practice focuses on clearance, registration, maintenance and enforcement of trademarks and industrial designs. He mostly handles opposition and appeal proceedings, invalidation and revocation actions, and responses to office actions and provisional refusals, before the Romanian PTO, EUIPO and WIPO.

    While he assists clients from a variety of industries, George has recently represented major fashion companies and a global hotel chain in trademark enforcement and prosecution matters. He has also advised a well-known tissue company on obtaining protection for one of its pattern marks.

    George also works as an assistant at Nicolae Titulescu University of Bucharest, carrying out research and holding lectures in the field of intellectual property. He regularly contributes articles on IP law to the Romanian IP Law Magazine. George is also currently earning his LLD in a program jointly taught by Maastricht University in the Netherlands and Nicolae Titulescu University in Romania.

    Before joining PETOŠEVIĆ in 2013, George worked at another Romanian IP law firm handling various IP-related matters.

    Practice Areas

    Qualifications

    • European Trademark and Design Attorney, 2021
    • Trademark and Design Attorney, Romania, 2016

    Languages

    Native Romanian, fluent English and Moldovan, basic French

    Education

    • Faculty of Law, Maastricht University, Maastricht, Netherlands and Faculty of Law, Nicolae Titulescu University, Bucharest, Romania, LLD, pending
    • Faculty of Law, University of Bucharest, Romania, LLM in European Law, 2012
    • Faculty of Law, University of Bucharest, Romania, LLB, 2011

    Seminars/Courses

    • Completed training on industrial designs organised by the Romanian PTO, 2016
    • Completed training on trademarks and geographical indications organized by the Romanian PTO, 2016

    Presentations

    • "Protecting IP on the Internet in Romania", PETOŠEVIĆ Webinar "Internet and Social Media - IP Protection in Southeastern Europe", BrightTALK, March 31, 2015

    Publications

    • “The Nice Classification — Evolution and Interpretation”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (July 2021)

    • “Trademark Protection of Works (Or What Happens When Trademarks “Attack” the Public Domain)”. In Honorem Viorel Roș – Private and Public Law Studies. Hamangiu Publishing House (February 2021)

    • “Protection of Non-Traditional Trademarks with a Special Focus on Multimedia Trademarks”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (April 2019)

    • “Some Reflections on the UK Passing off Procedure and Possible Applicability at EU Level”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (June 2018)

    • “Registered Trademarks vs. Unregistered Trademarks at European Union Level”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (April 2018)

    • ”Trademark Protection Systems — Use vs. Registration”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (October 2017)

    • ”Protection of Work Titles from the Perspective of Copyright Protection and Trademark Protection”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (June 2017)

    • ”Protection of Non-Traditional Trademarks”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (April 2017)

    • ”The Changes Brought by Directive (EU) 2015/2436 of the European Parliament and of the Council on 16th of December 2015 to approximate the laws of the Member States relating to trademarks”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (October 2016)

    • ”The Legal Regime of Well-Known Trademarks”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (June 2016)

    Committees

    • INTA Harmonization of Trademark Law and Practice, 2020-2021 Term; Chair for the International Classification Subcommittee of the Harmonization of Trademark Law and Practice Committee, 2022-2023 Term
    • INTA Bulletins Committee, 2018 - 2019 Term
    • INTA Free Trade Areas Subcommittee of the Harmonization of Trademark Law and Practice Committee, 2016 - 2017 Term

    Membership

    • INTA
    • College of Judicial Counselors, Bucharest, 2012
    • Romanian Association for Law and European Affairs (RALEA)
    • Scientific Association of IP Law, Romania
    • Romanian Chamber of Patent Attorneys (CNCPIR)

    Testimonials

    • Heading the team in Romania is Aura Campeanu […]. Working closely with Campeanu is rising star George Irimescu. “George offers tailor-made advice that is always pertinent and efficiently delivered. He is technically astute, knowledgeable and a clear communicator. He works exceptionally hard and handles everything with superb professionalism.” WTR 1000, 2023

    • “They understand our strategies and respect them, tailoring their advice to meet our goals,” observes one happy patron. “They help us see around corners and find creative yet practical solutions that allow us to use our brand unimpeded. We appreciate their expertise in multiple jurisdictions in Eastern Europe, as well as their responsiveness.” Equally acclaimed is oppositions ace George Irimescu, a regular before OSIM, the EUIPO and other trademark offices across Europe. Overseas colleagues call him “responsive and full of good advice”. WTR 1000, 2022

    • George-Mihai Irimescu […] aces oppositions before OSIM and the EUIPO: “He is highly responsive and has wide knowledge of IP matters – particularly opposition and appeal proceedings, invalidation and revocation actions, and responses to office actions and provisional refusals. His advice is high quality, he pays strong attention to detail and he works proactively.” WTR 1000, 2021