Aura Campeanu

  • Head of Office
  • Trademark, Patent & Design Agent

With 15 years of experience in the IP field, Aura has successfully advised and represented major multinational companies from a variety of industries. She handles contentious and non-contentious patent, trademark and industrial design matters, as well as domain name issues, before administrative bodies and courts of law. She has ample experience with clearance and registration of IP rights, enforcement matters, and working with the customs authorities on surveillance and seizure of counterfeit goods. Aura has also advised international clients in matters concerning regulatory consumer protection issues, including labelling and packaging, as well as in cases involving false advertising, the Internet and social media. In addition to coordinating IP matters for clients, Aura oversees all other IP work in the Romania office.

Aura also has over 10 years of experience in financial management of EU Phare projects, including projects relating to upgrading and harmonizing intellectual property rights in Romania. She has represented PETOŠEVIĆ at numerous IP conferences.

Practice Areas

Qualifications

  • European Trademark and Design Attorney, 2007
  • Trademark, Patent and Design Attorney, Romania, 2005

Languages

Native Romanian, fluent English and Moldovan, basic French

Education

  • Faculty of Law, University of Bucharest, Romania, LLM in International Arbitration, pending
  • Faculty of Law, University of Bucharest, Romania, LLB, 2010
  • Faculty of Management in Industrial Engineering, Bucharest, Romania, BSc in Industrial Engineering, 2003
  • Cambridge Certificate in Advanced English, (CAE) 2003

Presentations

  • "Introduction to Trademark Law: International and European Perspective", Network for International Law Students Summer School, Faculty of Law of the University of Bucharest, Romania, July 3, 2017
  • "Latest IP Developments in Ukraine: Trademark Infringement on the Internet", INTA Roundtable, Kyiv, Ukraine, December 9, 2015
  • "Unauthorized Filing by Agents or Representatives of the Trademark Proprietor", National Seminar on Protection of Industrial Property - Routes and Consequences, Romanian Chamber of Patent and Trademark Attorneys, Cap Aurora, Romania, August 28, 2013
  • "Advantages of the Hague System from the User's Point of View", WIPO seminar on the Hague System for the International Registration of Industrial Designs, Sofia, Bulgaria, May 8, 2013
  • "Recent Case Law Developments in Romania", PETOŠEVIĆ Webinar on Customs Enforcement in Southeast Europe, BrightTALK, March 14, 2013
  • "Advantages of the Hague System from the User’s Point of View", WIPO seminar on Industrial Design Protection, Prague, Czech Republic, December 6, 2012
  • "Enforcement of Intellectual Property Rights - The Role of Rights Holders", WIPO and Romanian IP Institutions Workshop, University of Sibiu, Romania, June 8-10, 2011

Publications

  • Contributor to Romania Chapter of Enforcement: An International Litigation Guide. International Trademark Association, since 2017

  • Contributor to Romania Chapter of Manual Industrial Property (MIP). Kluwer Law International, since 2011

  • Contributor to “WJP Rule of Law Index 2016”. World Justice Project. (2016)

  • Contributor to “WJP Rule of Law Index 2015”. World Justice Project. (2015)

  • Contributor to “WJP Rule of Law Index 2014”. World Justice Project. (2014)

  • “New Instructions for Trademark and GI Examination Procedures”. The INTA Bulletin. Vol. 68. No. 1. International Trademark Association. (January 1, 2013)

  • “Romania case summaries”. The Trademark Reporter Vol. 102 No.2. International Trademark Association. (March-April, 2012)

  • “Interview with Aura Campeanu: We will expand our team in the near future”. eFinance Proprietate Intelectuala. FINMEDIA (March, 2012)

  • “Interview with Aura Campeanu: We have managed, over time, to attract and keep a series of globally known clients”. eFinance Proprietate Intelectuala. FINMEDIA (February 15 – March 15, 2011)

  • “The Requirement of Genuine Use of Trademarks for Maintaining Protection”. Protocol Group Reports. AIPPI (2011)

  • “Border Measures and Other Measures of Customs Intervention against Infringers”. Protocol Group Reports. AIPPI (2009)

  • “Rights of Computer Programs Authors. Use of Patrimonial Copyright over Computer Programs”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (2007)

  • “Protection of Trade Names (Company Names) and Logos”. The Romanian IP Law Magazine. Scientific Association of IP Law & Nicolae Titulescu University, Bucharest (2006)

Committees

  • International Trademark Association Committee Member, Harmonization of Trademark Law and Practice Committee, 2018 - 2019 Term, 2020-2021 Term

Membership

  • AIPPI
  • INTA
  • ECTA
  • Romanian National Patent Chamber (CNCPIR)

Testimonials

  • The leader in Bucharest is Aura Campeanu, who maintains a multi-faceted practice, which spans the contentious/non-contentious divide. She and her team “apply themselves to highly technical matters successfully”, and ensure that clients have “complete faith in the quality of their responses and overall strategies”. IAM Patent 1000, 2019

  • The Bucharest team is entrusted by some of the biggest names in the world in the technology, entertainment and food and beverages sectors, and Aura Campeanu is the go-to contact for most of them. She has a wealth of experience in the clearance, prosecution, exploitation and enforcement of trademarks, as well as strong links with the customs authorities, enabling her to organise last-minute seizures easily. WTR 1000, 2019

  • The pragmatic and ever-reliable Aura Campeanu wears the shirt in Romania. Held in high regard by even the most demanding examiners at the State Office for Inventions and Trademarks (OSIM) as well as senior judges, she is a beacon of light for clients. IAM Patent 1000, 2018

  • Romanian office head Aura Campeanu is described by clients as “extremely knowledgeable and trustworthy”. Clients commend the firm for its ability to “think around matters and anticipate problems”. IP Stars Trade Mark & Copyright Editorial 2018

  • In Romania, Aura Campeanu leads by example. If a tip-off comes in on an impending shipment of counterfeit goods, she will immediately speed-dial the customs authorities and draw up a comprehensive seizure plan. Brand owners can count on for her everything; she is as adept at drafting watertight applications as she is delivering persuasive oral pleadings. WTR 1000, 2018

  • Aura Campeanu directs the team with acuity and poise. She is a polished combination of legal and technical nous and is qualified in virtually all areas of intellectual property, so no instruction is too obscure or difficult for her. IAM Patent 1000, 2017

  • In Romania the “timely and helpful” Aura Campeanu manages a team of IP professionals including Florina Firaru and George Irimescu. “They clearly identify the problem, assess our legal position and tailor our redress in a responsive manner,” says a client. IP Stars Trade Mark & Copyright Analysis 2017

  • PETOŠEVIĆ has an illustrious reputation in the region and the resources to handle multi-jurisdictional matters with ease, whether involving heated disputes or sprawling portfolios. Versatile Aura Campeanu embodies the team’s holistic ethos. Having forged invaluable links with customs officials and spearheaded myriad seizures, she counts anti-counterfeiting as a forte. WTR 1000, 2017

  • Aura Campeanu thrives in the cut and thrust of litigation, but is an all-rounder who can do just about anything with a patent or trademark. IAM Patent 1000, 2016

  • Aura Campeanu manages briefs involving everything from clearance and registration to customs seizures with a sure hand. WTR 1000, 2016

  • Aura Campeanu manages the office and can tackle any trademark issue that comes her way. A prominent figure among the community, she is a regular writer on trademark-related issues. WTR 1000 Rankings, 2015

  • Aura Campeanu was recommended trademark practitioner under Trademark Stars. MIP World IP Survey — IP Stars 2016