PETOŠEVIĆ PEOPLE: Q&A with Živka Kostovska - Stojkovska
PETOŠEVIĆ North Macedonia Head of Office Živka Kostovska-Stojkovska has been part of our Skopje team since 2007. Živka handles complex trademark prosecution and enforcement matters and patent work. In fact, Živka helped a client obtain the first ever SPC issued in North Macedonia. We asked Živka about her work, her pastimes, and much more.
How did you start your career in the IP field?
During law school I took IP as an elective course. I became so attracted to this area of law that I started dreaming of becoming an IP attorney. Soon after graduation, I passed the exam and obtained a license to practice as an IP attorney before the PTO. Soon after, there was a job posting for the position of Associate at PETOŠEVIĆ, and that is how my journey started. What used to be just a dream became reality.
What makes IP protection challenging in North Macedonia and the Western Balkans? How do you overcome that challenge?
Enforcement of IP rights is a very challenging task in North Macedonia and the Western Balkans. Luckily, the laws in North Macedonia are mostly aligned with EU legislation and the international treaties related to IP, so when I face an obstacle I usually try to present case law from EU member states and make an analogy to local circumstances of the case in order to help the authorities understand the matter at hand more easily.
What do you most enjoy doing at work?
Establishing case law in specific areas of IP.
What would you be working in, if you weren’t working in IP?
I would be practicing criminal law. However, if I were to choose anything else, it would be something connected to the arts.
What was the first job you’ve ever had?
In my first paid summer job I was an administrative assistant.
What is your favorite thing to do when you are not working?
Doing rascally things with my son.
What book did you read last?
“Immortal in Death” by Nora Roberts. A mystery, detective novel with science fiction elements. It is a perfect summer book for crime book lovers.
What is your favorite song/music at the moment?
I am not sure why but the chorus of Katy Perry’s “Never Really Over” stays in my head for a couple of days after I hear that song.
What is your favorite dish of all time?
This is a hard question to be answered by someone from the Balkans, especially someone from North Macedonia! Personally, I’m not a picky eater, and I am open to trying different cuisines. I am also known for trying “bizarre” foods and enjoying some of them. So, I guess that there are still many cuisines I need to try before I discover my favorite dish of all time.
If you could meet anyone in the world, from the past or present, who would it be and why?
I don’t have any idols and I cannot remember having ones ever in my life. However, I don’t have anything against finding inspiration in other people. Queen Elisabeth was always an interesting figure to me.
What was your favorite subject in school and why?
Arts, although I hated that the teachers paid more attention to drawing than to applied arts.
What did you want to be when growing up?
Tell us three things most people don’t know about you.
I know how to knit;
I rarely throw anything broken away before I disassemble it and try to fix it;
I am scared of walking over transparent surfaces and oscillating bridges.
If you could learn to do anything, what would it be?
I would like to learn the technique of making filigree wire jewelry.
What is your biggest frustration about the world around you?
Bikers riding in the opposite direction on a one-direction road.
What is the most important thing you have learned in the last five years?
I have learned a lot of things in the past five years, from making homemade playdough to obtaining ex-parte injunctions. However, I think that emphasis should be given to what I have realized in the last five years, which is that health is the most important.
What do you wish you could have told yourself at age 13?
High heels are overrated.
What cities/countries have you lived in?
I was born and lived in Tetovo, a town 45km to the west of Skopje, until my twenties, when I moved to Skopje. I have never lived abroad.
If you could live in another country of the 30+ countries where PETOŠEVIĆ operates, which would you pick and why?
Unless we place one of our offices near a sea coast and I am placed there to work, I could do well anywhere.
If someone came to your city for 24 hours, where would you take them?
I would start the day with a visit to one of the local bakeries for traditional burek pastry. I would then show my guest the city center, one of the open-air green markets and the Museum of the City of Skopje, which is located in a remaining part of the railway station that was destroyed in the 1963 earthquake. I would also take my guest for a stroll in the Old Bazaar with many old mosques, inns and hammams. After lunch and traditional desserts that are inevitable in the Old Bazar, we would drive to the Skopje Aqueduct, one of the three largest and well-preserved aqueducts in former Yugoslavia.
Read more PETOŠEVIĆ People interviews.