PETOŠEVIĆ PEOPLE: Q&A with Julia Zhevid

Before joining the PETOŠEVIĆ team in Moscow in 2016 and focusing her practice on trademark prosecution and enforcement, Junior Associate Julia Zhevid worked in the international tax planning department at a Russian law firm. We asked Julia about her work, her hobbies, the most important thing she learned in the last five years, and much more.

1. How come you started a career in the IP field?

It happened by chance. I had already accepted an offer and started working in the sphere of tax law, but then PETOŠEVIĆ also invited me for a final interview and then I thought that IP would be a more interesting practice area. Also, there weren’t many people working in the Moscow office at the time, so I thought this would be a chance for me to grow professionally as the office grows, which is indeed what is happening.

2. What makes IP protection challenging in your jurisdiction (and how do you overcome that challenge)?

Bureaucracy and loopholes in legislation that remain unaddressed by the legislator, to start with.

3. What do you most enjoy doing at work?

I’d say collecting the case law relevant to the matter I’m handling and preparing documents for litigation, especially when the defendant is eager to hold out to the bitter end. Such cases are the most challenging and this is why they are attractive. I also like the investigative part of the work – determining the interrelation of infringers and looking deeper to ascertain the entity standing behind the scheme.

4. What would you be working in, if you weren’t working in IP?

I’d follow the diplomatic path, something related to international relations and human rights protection.

5. What was the strangest job you’ve ever had?

I don’t think I’ve ever had a strange one.

6. What is your favorite thing to do when you are not working?

Visiting new places and strolling the city – I’m a fan of walking.

7. What book did you read last?

“Surveiller et punir. Naissance de la prison” (“Discipline and Punish: The Birth of the Prison”) by Michel Foucault. I’m about to finish “Le grand abandon: Les élites françaises et l’islamisme” (“The Great Abandonment: French Elites and Islamism”) by Yves Mamou.

8. What is your favorite song at the moment?

“Who by Fire” by Leonard Cohen has been my favorite for many years.

9. If you had to eat one meal for the rest of your life, what would it be?

Green lobia beans and mushrooms, I’d be more than satisfied.

10. If you could meet anyone in the world, from the past or present, who would it be and why?

Charles de Gaulle and Anton Chekhov.

11. What was your favorite subject in school and why?

Foreign languages and biology. Languages have always been my favorite, I was simply at ease with them, I loved learning and I still do. A year ago I started learning Arabic and that was a great challenge for me, requiring enormous efforts to first of all understand the historical background behind grammatical rules, because they are quite complex. Biology was my favorite since I liked exploring molecules under the microscope, understanding how we synthesize glucose, accumulate energy, what happens if there is a shortage of adenosine triphosphate in mitochondria, etc. Actually when I was a child, I was thinking of becoming a doctor, but there have been changes in my life path, as you can see.

12. Tell us three things most people don’t know about you.

I love and do all active types of sports – boxing, tennis, trekking and surfing on vacations.

I love gardening and growing flowers and vegetables. In mid-March my balcony becomes a botanical garden with tomatoes, cucumbers, chili peppers and eggplants. With this harvest I can barely prepare one dinner though, so I typically wait to collect everything until I throw a party with many guests, so each can at least receive fresh herbs! In the spring and in August my balcony is full of blooming hyacinths and gladioli.

I love packing gifts, choosing ribbons, coloring them, shaping them into flowers and making gift cards, adding pearls, embroidery, etc. I like giving presents in general. If a friend lives abroad and we can’t see each other on a special day, I usually send them a card I made. It then makes me happy to get long happy messages from them on Skype, and see their ‘feedback’ in the form of my card on their table. I can spend a week just coloring ribbons, adding softeners to the fabric, drying the ribbons and so on. It’s a pleasure for me, and every detail matters.

13. Tell us three moments or events that have been turning points in your life.

Starting university, graduating, and then renouncing a diplomatic post which entailed serving in several African countries.

14. What would you do if you won the lottery?

It depends on the amount. I’d invest one third, give one third to my grannies and spend the rest on travelling to the places I dream of.

15. What is your biggest pet peeve?


16. What is the most important thing you have learned in the last five years?

Not to fear life, even if changes are dramatic.

17. What do you wish you could have told yourself at age 13?

Don’t think twice, do what your soul wants to. You’ll have your entire life to move chess pieces around, be cautious and rack your brain trying to make the right choice.

18. What cities/countries have you lived in?

Moscow, Russia and for a few months Brussels, Belgium where I interned at the Russian Embassy.

19. If you could live in another country of the 30+ countries where PETOŠEVIĆ operates, which would you pick and why?

I would pick Montenegro. I’ve never been but I admire the picturesque views of the sea and the mountains. Brussels would also be fine, I’d be happy to return to this city.

20. If someone came to your city for 24 hours, where would you take them?

The Red Square and the surroundings of Tverskaya Street, and something in ‘old Moscow’ like the Clean Ponds. I would then take them for a ride in the recently opened Sparrow Hills Cable Car, and we would finish with a dinner and a walk along the quay in the Red October area.

Read more PETOŠEVIĆ People interviews.