PETOŠEVIĆ PEOPLE: Q&A with Jasna Jusić
Senior Associate and Attorney at Law Jasna Jusić has been part of our Podgorica team since the office launch in 2007. Jasna advises clients on all aspects of IP law, and represents clients from a variety of industries in trademark infringement cases in Montenegro. We asked Jasna about her work, her pastimes, favorite books, and much more.
How did you start your career in the IP field?
It was a coincidence, if you believe in such a thing. PETOŠEVIĆ was looking for a team to set up an office in Montenegro, a market which was at the time completely ignorant of IP. They needed lawyers with fluent English and preferably an international work experience. This was exactly at the time when the USAID project I was working on was completed, and the inquiry came through my former employer. From then on, my interest in IP became very deliberate and I grew very fond of my specialty, and not only because I got to know it.
What makes IP protection challenging in Montenegro? How do you overcome that challenge?
At the moment the biggest challenge is probably not having sufficient IP case law for contentious matters that are arising. Also, Montenegro still lacks specialized IP professionals in relevant institutions. You overcome these challenges like any other – get creative and do the best with what you have at hand.
What do you most enjoy doing at work?
Writing complex motions, substantiating cases and attending hearings.
What would you be working in, if you weren’t working in IP?
If I was not in the legal profession, I would either be in psychology or in neuroscience.
What was the first job you’ve ever had?
Immediately after high school I worked in the administration of a big hotel on the Montenegrin coast.
What is your favourite thing to do when you are not working?
Spending time with family and friends, being in nature, hiking, cycling, doing yoga, swimming, reading, travelling.
What book did you read last?
“The Unbearable Lightness of Being” by Milan Kundera and I liked it.
What is your favourite song/music at the moment?
I am listening to 60s and 70s soul playlists these days but my favorite song of the moment is “Be My Baby” by The Ronettes.
What is your favorite dish of all time?
This is a difficult one as there are many, so I will just pick the lunch I had today – japrak (vine leaf rolls), which is actually one of my all time favorites.
If you could meet anyone in the world, from the past or present, who would it be and why?
John Lennon for his art and legacy, Nikola Tesla for his mind and spirituality and Tito for all the controversy surrounding him.
What was your favourite subject in school and why?
Serbian language and literature (that’s how it was called at the time), and also foreign languages, French and English, I guess because of my love of language in general.
What did you want to be when growing up?
I wanted to be a doctor, but soon enough I realized I cannot stand the sight of blood.
Tell us three things most people don’t know about you.
I write poems.
In my early twenties I worked as a flight attendant.
Lately I have been fighting a fear of flying.
If you could learn to do anything, what would it be?
I guess we can learn to do anything we really want to. Right now, sailing is on the top of my list.
What is your biggest frustration about the world around you?
That so many people still conform to social conditioning.
What is the most important thing you have learned in the last five years?
I learned patience, and not to doubt my heart’s voice.
What do you wish you could have told yourself at age 13?
To question everything I hear or have learned, nothing being off limits.
What cities/countries have you lived in?
Besides Podgorica, at times I lived briefly in Sarajevo, Belgrade, Zagreb, Brussels, and Rabat in Morocco.
If you could live in another country of the 30+ countries where PETOŠEVIĆ operates, which would you pick and why?
Russia, because I’ve never been there and it must be a fascinating country.
If someone came to your city for 24 hours, where would you take them?
Probably for a walk along the river and to the hill above Podgorica which gave my hometown its name (in Montenegrin, “Podgorica” means “Under the Hill”). We would finish with a nice meal somewhere.
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